Conventions of a music video

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Website Research - Bruno Mars

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Bruno Mars' website Bruno Mars's website did not particularly appeal to Lauren and I. This is due to the very simple and ordinary colour scheme and layout. Surprisingly, it was also hard to navigate around the site which added to our dislike.  Although we did not like the layout and colour scheme of the website we really liked the addition of adding all his current songs in a list linked to Spotify which you can listen to as navigating through the website. 
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Filming Session

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Last weekend, Grace and I had another filming session - at which we did not come very prepared and quickly encountered many problems. This included the lighting which was one of the most significant issues we encountered as the lights reflected in the windows, which was seen on the camera. As a result of this we began to take our shots against a wall, of our performer singing which we will later match the music to the singing. We took many shots of our performer dancing which we will cut and edit. Due to the issues with the lighting, our further filming's quality was reduced and almost looked grainy and is not the quality we would have hoped for! This made Grace and I feel like we should completely re-think our music video but instead we have come up with some ideas to make filming more suited to our needs e.g. using a studio give our dancer space, use 3 cameras at 3 different angles to capture our performer and use daylight for our lighting. We are hoping for our next filming ses...
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Evaluation 3: What have you learnt from your audience feedback?

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Audience feedback has been a crucial part to the creation and development of my music video. From initial ideas to the final editing stages. In order to receive the most accurate and useful audience feedback I created a target audience and demographic- young women ages 14-25. Pre-Production Firstly, audience feedback became important during the pre-production and research stages of creating my media product. In order to gain an understanding on what our target audience expected and wanted to see in our music video I interviewed five members of my target audience. I answered them a series of questions including what there hobbies where, what type/genre of music they currently listen to, and what they would expect to see in our music video. I received contrasting opinions on the colour and tone of the music video. One in particular said they would expect to see bright and vibrant colours to make the video more visually appealing. Contrastingly, others said they would expect to se...
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