Audience Expectations

Grace and I recently interviewed 5 members of our target audience, to give us a better understanding of what they would expect from a music video of the pop genre. The information we received was very useful, as we gained a better insight of our target audiences expectations. Some of the people we interviewed had contrasting views on what they would like to see, including the colour grading we would use. Many wanted to see monotone shades of black and white to mirror the singers feelings and lyrics, whilst others wanted to see bright colours to make the video more visually appealing. Despite this we will take both ideas into consideration when making our music video. We found when interviewing our target audience, all of them wanted to see an element of dance to reflect the ideas presented in the lyrics. We will therefore defiantly incorporate this into our final music video.