Website Research - Beyonce

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Beyonce's Website 










  • Upon opening Beyonce's website we were greeted with a gif of Beyonce and bruno mars dancing on stage. We liked this feature as it gave us a insight into how popular Beyonce is. On this first page, there is a side bar which gave you the option to look at her music, tour dates and her 'Ivy Park' clothing line. 
  • Our favourite feature of Beyonce's website is her 'music' page. This page features all of her album covers as shown on the image above. Lauren and I found this aesthetically pleasing as the covers are in chronological order and give you the option to view the 'gallery' and 'song list' for that album which we thought is very useful. 
  • When we clicked on the 'Ivy Park' clothing tab - the website started flashing and lots of words flashed up on the screen about her clothing line and finally flashes up with the title of her line. This opening was extremely effective as it immediately grabbed our attention. This was because it was very unique and something we had not seen before on a website.  

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