I've presented my first evaluation as a video essay below: Here is the script to the above video: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s li...
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