Evaluation 2: how effective is the combination of your main product and ancillary texts?

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I have presented our second evaluation as a slideshow below:






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Message to Moderator

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Dear Moderator, My name is Lauren Mason, Candidate Number: 1611 and welcome to my OCR A2 Media Studies blog. This is a record of the work undertaken as part of the G325 A2 Advanced Portfolio within the OCR GCS course in Media Studies. I worked with a partner - Grace Ryan to produce a music video in the pop genre. The project lasted six months, commencing in September 2017 and finishing in March 2018. I hope you enjoy my work and find it both successful and interesting. Please use the navigation bar to access my work as organised into the labels: Preliminary Task, Research and Planning, Filming and Editing, Website Research, Magazine Advert Research, Audience Research and Evaluations. I have also linked the School's blog hub and my other classmates' blogs. Thank you & enjoy,  Lauren Mason
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Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

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I've presented my first evaluation as a video essay below: Here is the script to the above video: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s li...
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