A2 Media Studies

Grace and I recently interviewed 5 members of our target audience, to give us a better understanding of what they would expect from a music video of the pop genre. The information we received was very useful, as we gained a better insight of our target audiences expectations. Some of the people we interviewed had contrasting views on what they would like to see, including the colour grading we would use. Many wanted to see monotone shades of black and white to mirror the singers feelings and lyrics, whilst others wanted to see bright colours to make the video more visually appealing. Despite this we will take both ideas into consideration when making our music video. We found when interviewing our target audience, all of them wanted to see an element of dance to reflect the ideas presented in the lyrics. We will therefore defiantly incorporate this into our final music video. 

For our preliminary task, Lauren and I decided to re-create the music video 'four, five seconds', by Rihanna, Paul McCartney and Kanye West. Our aim was to try and replicate the exact shot from the real music video. Although it did not turn out exactly the same, we are still pleased with our final result as we did learn a lot from doing this, which will help us with our final music video. In terms of pre-production, we spent a long time researching popular music music videos in the 'pop' genre. We used Youtube to look at a variety of music videos including: Budapest, Alesha Dixon and Four, Five, Seconds. We decided on 'Four, Five, Seconds' as it had shots and editing techniques we wanted to try and use i.e. colour grading and silhouette effect. Using a online website we created a detailed storyboard of the first minute of 'Four, Five Seconds' which included pictures of each shot we wanted to replicate and how long they will be shown for. In terms of lo...

Before we did both our preliminary task and real thing, we decided to practice our lip syncing on final cut, so we had experience using it when it comes to creating our real music video. We used the song 'Love story', by Taylor swift as we thought it was quite a popular song and also easy to learn.

Grace and I are trying to re-create the first minute from 'four, five seconds' for our preliminary task. It begins using a silhouette of Rihanna singing. We thought before we did our preliminary task we should try and learn how to create the same effect. Although it didn't look the same, we still liked the outcome and would therefore like to use it still.

Recently Grace and I have watched numerous music videos, all with aspects we would love to encourperate Countdown  We really liked Beyonce's music video, 'Countdown', not only because dancing which I would like to use, but also the effective editing techniques. At points the screen was split into multiple sections, each of which have different colours and actions. We would really like to incorporate these elements into our music video. Thats what I like We began looking through current popular songs and Bruno Mars 'Thats what I like' was included in this. Initially looking at it we didn't find it very interesting, however we really liked the animations in it and would therefore like to try and recreate something similar. Four, Five seconds Unlike some of the other music videos I looked at, this one was a lot more simple. However we would really like to use the close up shots and black and white colour grading used in the video. We also really liked how the musi...

Another of Beyonce's music videos which we liked was 'If I were a boy' An element of this music video which we both really liked was the white and black colour grading- this was used in another of Beyonce's music videos and was extremely effective.